Word: dealing
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Dates: during 1980-1989
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...commercials in which he talked and mugged with youngsters eating Jell-O pudding. He was soon in demand for other TV spots, hawking products for Ford, Texas Instruments and Coca-Cola, among others. His latest client, E.F. Hutton, reportedly paid him more than $5 million for a long-term deal. "The advertising business was looking for universality that shatters the color image," says Fred Danzig, editor of Advertising Age. "Cosby does that...
...that ratification will be no cinch. If a treaty is signed in November, ratification debates may begin next February, precisely when the primary campaigns in both parties will be approaching fever pitch. The treaty could well come under fire from an odd coalition of Republican conservatives distrustful of any deal with Moscow and Democratic liberals eager to prove they are not soft on the Soviets...
CAPTION: LET'S MAKE A DEAL...
DESCRIPTION: Number of U.S. and Soviet missiles (long-range and short-range) to be included in tentative arms control deal. Color illustration: U.S. and Soviet handshake...
...struggling GM probably cannot. Bieber, who was released from the hospital late in the week, will demand from GM a deal similar to the Ford package in negotiations that begin this week. GM's contract with the U.A.W. also expired last week, but the union shrewdly decided to settle first with cash-rich Ford...