Word: dealing
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Dates: during 1990-1999
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...A.M.A. can make no such claim for its exclusive deal with Sunbeam. Says Dr. Robert Graham of the American Academy of Family Physicians: "I'd be more comfortable if they were assessing all comers...
Perhaps indicative of how out of touch the A.M.A. is was its surprised reaction to the furor that the Sunbeam deal provoked. "People are too willing to think something sinister is going on here," complains Larry Jellen, the A.M.A.'s vice president of marketing. "Our intentions are exceptionally honorable." Maybe so, but the A.M.A. might have found it instructive to do a case history. Back in the 1950s the organization retreated from another health-product-endorsement program out of liability concerns...
...American Cancer Society stirred less controversy last year when it entered an exclusive deal with the Florida Orange Growers Association. The society gets $1 million annually for cancer research in exchange for allowing the A.C.S. logo to appear on ads and juice cartons. "We do walk a fine line," acknowledges A.C.S. spokesperson Steven Dickinson. "But what we're doing is not a formal endorsement. We make it clear that orange juice is only an example of the kinds of foods in a healthy diet...
State and local authorities are attempting to step up prosecutions of con artists and are joining A.A.R.P. and other organizations in distributing to the aged tips on how they can avoid being conned. Most of the advice seems rather elementary: Don't deal with anyone who demands that a certified check be put in the mail immediately; insist that dubious propositions be put in writing; above all, just hang up on an overly unctuous phone caller. For those who cannot bring themselves to be so rude, Somers has a softer tip: Ask the caller to hold on because someone...
Someone in the publishing industry has sauteed up an ingenious scheme: spear a celebrity for a book deal, cut ghostwriter costs by churning out recipes instead of paragraphs and voila!, instant profit. Riverhead editor Mary South puts it in gentler terms: "Cookbooks are a great way for celebrities to do a biography without having to do a tell-all." South will help Patti LaBelle, who was been known to rustle up a mean meal on the road, dish out her culinary secrets next year. Even a reed-thin celebrity who was never seen in an apron will...