Word: dean
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...brainchild of media consultant Tony Schwartz, who died June 15 at age 84--was shown just once, on Sept. 7, 1964. But its cultural shock waves persist. "There hadn't been an effective ad of that sort in the history of the presidency," says Kathleen Hall Jamieson, former dean of the Annenberg School for Communication at the University of Pennsylvania. "[It] works because the audience fills in the meaning." And it worked for Johnson, who took 61% of the popular vote in a landslide win over Barry Goldwater...
Zittrain's appointment comes amid a string of recent hires by Law School Dean Elena Kagan that includes Cass R. Sunstein '75 of the University of Chicago and Michael J. Klarman of the University of Virginia...
...contends that the 50-state strategy is Obama's brainchild; it comes from Democratic National Committee chairman Howard Dean, who not so long ago took a lot of heat from Democrats who were angry that he was squandering their limited resources on perceived long shots in the South and West. But after his gamble paid off in 2006, when Dems won both chambers of Congress, his expansive notion suddenly seemed a lot more viable. "The 50-state strategy has been historic-just the enthusiasm that our volunteers have, that our candidates have, that our party is visible and active even...
...counting on new voters had proved disastrous for Dean in 2004. The Obama campaign knew that it would have to build a network of Iowans rather than supporters brought in from other parts of the country, says Plouffe, but "we didn't have to accept the electorate as it is." At bottom, Obama built a new party in 2008. It was difficult. Not until the morning of the caucuses did the campaign reach its goal of 97,000 Iowans pledged to support Obama that it thought it would need to win. Then came the real question: Would these people show...
...explain why he was able to sweep the organization-heavy caucus states, which were so crucial to building up his insurmountable lead in pledged delegates. What was not appreciated by many at the time: while Clinton spent heavily in every state she contested, Obama's approach saved money. Says Dean-campaign veteran Trippi: "His volunteers were organizing his caucus victories for free...