Word: deaver
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Dates: during 1980-1989
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Until now Mike Deaver has been a spectacular alchemist of power, personality and communication. That is the irony of his predicament. "I'm in trouble with my public relations," he said ruefully, eating his breakfast egg as another chapter unfolded last week in his political drama. Did he violate the law with his new lobbying firm, booking megabucks in business within months of leaving the White House? Did he step beyond propriety and soil the presidency? "No, no, no," he declared, and added a few more...
...would not be sitting at breakfast explaining himself if something had not gone wrong. He has not called or seen the President or Mrs. Reagan for weeks. The $18 million proposition for buying the Deaver firm by London's Saatchi & Saatchi has been abandoned...
Some of it was excess. Deaver admits that now: "I didn't run away from any publicity. I can't deny that I came out of the White House with an aura that was different. I like to think it was based on the fact that I did achieve something on my own, that I did change some perceptions on issues...
That was a mighty salable commodity, particularly when Deaver's 20-year devotion and service to the Reagans was factored into the deals. Deaver may never have understood his own special place in the world of power. Few men in history have had such personal and professional trust from a President. If he had it to do again, Deaver would bend over backward to break cleanly with the White House. "I would keep a lower profile," he said...
...would not, however, change how he has handled his accounts. Canada signed him up because it was impressed by how he helped manage the U.S. approach to the acid-rain problem. And that approach, says Deaver, was designed solely to get the President through the Ottawa summit in harmony with the Canadians. Strange thing, he notes. Everybody seems to love the acid-rain proposal, a public-private cleanup over five years. "You'd think the conservationists would be marching for me," Deaver laughed. "I haven't seen them...