Word: deaver
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...staff now seems better organized; it has been strengthened by the rehiring of Deaver and, more recently, Stuart Spencer, which illustrates another side of Reagan. Spencer had helped elect and re-elect Reagan as Governor, but in 1976 he joined Gerald Ford. During that year's California primary, Spencer coined the slogan, "Governor Reagan couldn't start a war, but President Reagan could." Nonetheless, at convention time this year Reagan welcomed Spencer back as a part-time consultant, and by the second week of September, Spencer was serving full time on the campaign plane. Usually he sits just...
...Mike Deaver. Second to Meese as a policy adviser, Michael Deaver, 42, is closer personally to both Rawhide and Rainbow-the Secret Service code names for Ronald and Nancy Reagan. Witty, genial and well liked by his colleagues and reporters, Deaver is keenly sensitive to the likes and dislikes of both Reagans. He knows, almost instinctively, what types of campaign events make Reagan feel at ease. In the coterie of pleasant people around Reagan, Deaver may be the most charming...
Still, there is a well-concealed tough side to Deaver. As Governor, Reagan used Deaver, then his assistant chief of staff, to quietly but firmly tell errant department heads that they must shape up. He managed to spread the right amount of fear without creating an enemy for his boss...
...Deaver is also appreciated by Reagan because of his well-demonstrated loyalty. When the crafty John Sears, for example, maneuvered Reagan last November into making a choice between getting rid of either Deaver or himself on the campaign staff, Deaver spared the candidate that painful choice by resigning. Later, when Sears in turn was fired, Deaver returned without reproaching Reagan for letting...
...while, Deaver was financially dependent upon Reagan. After the Governor left office, Deaver and another of Reagan's associates set up a public relations firm that prospered largely because for several years its main client was Ronald Reagan. The firm helped ghostwrite his newspaper and radio commentaries and booked his speaking engagements...