Word: debits
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Mounting banking fees became such an annoyance to Andral Parrish that when her company, U-Haul International, offered a paperless alternative to direct deposit she signed up to receive a payroll card. Now the debit-style card with the Visa logo and a Bank of America imprint gets loaded with her salary twice a month. No bank account required...
...that serious, carefully nurtured and developed classical stars may not yield immediate pop-size receipts, but can have an international shelf life of decades. Richard Lyttleton, president of classics and jazz for EMI International, points to the example of superstar conductor Simon Rattle: "For 15 years we carried a debit balance on his recordings." During those years management consultants repeatedly told Lyttleton to drop Rattle; Lyttleton had to threaten to resign to protect the conductor. His loyalty and patience paid off; these days Rattle's albums are all but guaranteed to make the classical Top 10 charts. "If you spend...
...programs to attract young Indians. Citibank hooked up with MTV to issue an MTV credit card designed to look like a cassette tape. ATMs are placed in locations where twentysomethings work, such as outside call centers. The bank is even targeting the under-18 crowd with a special debit card that allows kids to withdraw money from ATMs--with a spending limit imposed by their parents--and get discounts at McDonald's and Pizza Hut. "The young generation is changing the consumer-financing landscape," says Sarvesh Sarup, Citibank's chief of consumer banking in Bombay. "Targeting of that segment...
...programs to attract young Indians. Citibank hooked up with MTV to issue an MTV credit card designed to look like a cassette tape. ATMs are placed in locations where twentysomethings work, such as outside call centers. The bank is even targeting the under-18 crowd with a special debit card that allows kids to withdraw money from ATMs?with a spending limit imposed by their parents?and get discounts at McDonald's and Pizza Hut. "The young generation is changing the consumer-financing landscape," says Sarvesh Sarup, Citibank's chief of consumer banking in Bombay. "Targeting of that segment...
Other colleges have implemented similar programs, with debit programs allowing for purchases from local businesses...