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...reviewing its corporate image, executives reached an interesting conclusion: too many swooshes. "There has been a little bit of an internal backlash about just the number of swooshes that are out there," says Parker, who is the keeper of the brand image. When Tiger Woods made his debut in Nike gear, there were so many logos on him that he looked as if he had got caught in an embroidering machine. Now most of the company's TV ads sign off with Nike's script logo. Expect to see more...

Author: /time Magazine | Title: Can Nike Get Unstuck? | 3/30/1998 | See Source »

...signals are early. The first book was by David and Tom Gardner, a brother act in jester hats with the catchy title of Motley Fool Investment Guide. The second, The Whiz Kid of Wall Street's Investment Guide, was by Matt Seto, 17. The third was the now infamous debut, Beardstown Ladies' Common-Sense Investment Guide, by a 14-member investment club from Beardstown, Ill., a lovable but math-challenged gaggle of stock-picking grandmas...

Author: /time Magazine | Title: Jail the Beardstown Ladies! | 3/30/1998 | See Source »

...they do for their next TV show, as are various production companies ranging from DreamWorks to Warner Bros. to Fox to Paramount. But Comedy Central isn't about to let them go. The network is renegotiating their contract upwards, and will make the change retroactive to South Park's debut. It is also seeking a long-term commitment from the pair...

Author: /time Magazine | Title: Gross And Grosser | 3/23/1998 | See Source »

...with the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965. In The Children (Random House; 783 pages; $29.95), David Halberstam takes up the narrative in early 1960, with the lunch-counter sit-ins in Greensboro, N.C., and Nashville, Tenn., that were the debut of a new civil rights generation, most of whose members were younger by five or 10 years than Martin Luther King Jr. and frustrated by the lack of change in the years after the Brown decision...

Author: /time Magazine | Title: Books: A Children's Crusade | 3/23/1998 | See Source »

...past, Jason Priestley has played roles, such as the character Brandon on the hit TV show "Beverly Hills 90210," that have propelled him into nationwide teen idolhood. Similarly, Ronnie Bostock, the heart-throb B-movie actor that Priestly plays in Richard Kwietniowski's debut film, Love and Death on Long Island, occupies an equivalent pop-culture status. Ronnie's biggest fan, however, is not the typical hormone-racked female teenager, but rather the established middle-aged English writer, Giles De'Ath, convincingly played by John Hurt. Hurt gives the film his very best, but he can't overcome...

Author: By Nathaniel Mendelsohn, CRIMSON STAFF WRITER | Title: `Long Island' Fueled by Performances | 3/20/1998 | See Source »

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