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Even before announcement of the award, Bristol-Myers pronounced its new fluoride paste - Ipana Durenamel - more effective than Crest in reducing tooth decay. Madison Avenue advertising agencies rubbed their hands with glee: toothpaste ad budgets are sure to rise over last year's record $35.5 million...

Author: /time Magazine | Title: Advertising: Brushing with Fluoride | 8/7/1964 | See Source »

While the tenements steadily decay, Harlem's housing situation is looking up in other ways. The city, hoping to reverse the middle-class exodus by offering more attractive quarters, has adopted a three-pronged program of municipal loans for rehabilitating existing houses, public projects and private developments. Under the rehabilitation program, it has handed out $1,000,000 in 20-year, 4% loans since the beginning of the year to help landlords to save whatever is worth saving, chiefly the solidly built brownstones scattered throughout the area. Another $5,000,000 will flow in the near future. "With these...

Author: /time Magazine | Title: Nation: No Place Like Home | 7/31/1964 | See Source »

...Federation. In a sense, the Goldwaterites belong to what Atlanta Constitution Editor Eugene Patterson calls a "federation of the fed-up." They are fed up with the portents of economic, social and moral decay they see across the U.S., particularly in its crime-infested cities. They are fed up with big government and big spending, with a bland foreign policy and with America's failure to use its power abroad...

Author: /time Magazine | Title: Nation: Republicans: Who Are the Goldwaterites? | 7/24/1964 | See Source »

This novel of decay, disillusion and a spurious dolce vita attracted a wide audience of Italian readers, and won the Strega literary prize in 1961. The nominal heroine is a girl with a blonde ponytail, a little boy's face and a woman's body, who exists as a fixation of love in the narrator's past; the real heroine, however, is the blowzy city of Naples, which either "mortally wounds you or puts you to sleep." The dialogue (in better-than-average translation) has a crisp, contemporary cadence, and the writing can be perceptive and well...

Author: /time Magazine | Title: Books: Also Current: Jul. 3, 1964 | 7/3/1964 | See Source »

...marginal exception: beryllium 7, with a decay rate that changes by at most 0.1% when its atoms are built into certain chemical compounds...

Author: /time Magazine | Title: Nuclear Physics: In a Constants Restless Can Universe Vary | 6/19/1964 | See Source »

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