Word: decca
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Astute, bespectacled Jacob ("Jack") Kapp bought an armful of children's small-sized records at the dime store to try on one of the three phonographs in his house. His three-year-old daughter Myra didn't like them. So Kapp, who is president of Decca Records. Inc., recorded a group of Mother Goose stories just for Myra, on standard-size discs. Myra liked them so much that Kapp put the records on sale...
...years since, Myra has grown into a big girl, and the kind of children's recordings that Kapp started have grown into big business. There are now nearly twoscore companies making records for small fry. This year the industry may reach a gross of $20,000,000. Decca, with 100 albums now on the market, still leads the field...
...about 25 new albums for the Christmas trade, a new peak. Records have changed greatly since those early days of Mother Goose (whose rhymes are still the No. 1 sellers). The accent now is on handsome $3-and-up albums, which many a parent has found surprisingly entertaining. Samples: Decca's album with Ginger Rogers as Alice in Alice in Wonderland, and MGM's gentle satire on big business, The Bear That Wasn't, with Comedian Keenan Wynn...
...record makers mix propaganda for democracy and education (a selling point to parents) with their music. Decca's Churkendoose ("it was neither a turkey, a chicken, a duck nor a goose") with Comedian-Dancer Ray Bolger is a broad plea for racial tolerance. Capitol Records bound books inside its Bozo the Clown albums so that children could follow the narrative of Bozo's travels, get a rudimentary idea of geography. Bozo's sales: 1,000,000. Most of the companies are dead serious about their job as molders of the young mind. When a Columbia Records survey...
Mozart: Piano Concerto in B Flat (K.450) (Kathleen Long, pianist, with the National Symphony Orchestra, Boyd Neel conducting; Decca Record Co. Ltd., 6 sides). This version of one of Mozart's greatest concertos merely glimmers where it should sparkle. Recording: excellent...