Word: decca
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...Jack Kapp founded Decca, and it was not long before his musical catholicity began to pay off. A considerable talent for salesmanship helped...
...studio manager, Jack (and his brother David) made sure that customers would hear all the words as well as all the music on any record Decca released. As an old sales manager (also for Brunswick) he had abiding faith in packaging. Decca began putting out inexpensive albums - 35? a record, 25? and 50? for the album. Some were collections of songs by single composers, artists or bands, some were collections of types of popular or folk music. Thanks to Mr. Steve Stevens - another old Brunswick hand - they looked very impressive for any money. Decca now releases about eight albums...
There is no industry-wide audit for record unit sales, but Decca believes it is now selling more units than either long-entrenched Victor or Columbia, its chief rivals. Whatever Decca's quantity, the quality of Decca's popular recordings remains outstanding in the business. And last month's Decca list feathered Jack Kapp's cap as never before. From the Cape of Good Hope to the Pacific coast and on around to the Bosporus, Decca had collected a rich variety of old and new music of the people, by the people...
Turkish Folk Songs and Dances, by Nicholas Matthey and orchestra, is probably the most gratifying surprise of all the 150 albums Decca has released. Influenced by the melodies of Asia and North Africa, influencing the melodies of Eastern and Central Europe, Turkish music has everything from Bedouin thump to gypsy stomp. Notable in this collection is the weird and haunting Taxim, a harem dance which indicates that Rimsky-Korsakov and Tchaikovsky were not faking their Moslem themes...
Individual popular Decca records-of-the-month are also full of listening fun. They include...