Word: decherd
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Dates: during 1990-1999
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...Decherd did it by selectively adding television stations in high growth areas and by holding steadfast to civic values in journalism...
...Even as Decherd was busy adding more pieces to his empire, he made sure Belo remained heavily focused on the local area...
Forbes magazine attributed Decherd's success to this. In a profile of the rising media mogul earlier this year, they found that Belo's revenues rise when local viewer loyalty rises. This is because networks take a 75 percent cut on advertisement revenues for national programming while ad money from local news goes directly to Belo...
...money isn't everything. As a vocal proponent of family values, Decherd has taken a moral stand. He refuses to air the controversial, ribald--and popular--Jerry Springer Show on any of Belo's stations because he disagrees with the nature of the show...
...When Decherd speaks about public responsibility and civic duty, people listen because he's a calm voice of reason...