Word: decibel
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...third-rate consumer lender named Commercial Credit, Dimon was also demonstrating the painstaking attention to detail, ruthless cost cutting and savvy dealmaking that would become his trademark. Instead of just signing off on real estate leases, Dimon would pick some and read them line by line. The high-decibel debates that took place in the corridors between Dimon and Weill were legendary and "the most fun we had," says Robert Lipp, a former colleague and now a member of the Bank One board...
...Seeking the media attention that could catapult their concerns to the dockets of local leaders, they secured a total of more than 15,000 endorsements for a petition demanding redress and organized public rallies. They left letters and phone calls for MBTA officials and local leaders, and began taking decibel readings in the subway in an effort to disprove the MBTA’s supposition that subway performance was dangerously loud...
Whittlesey uses a variety called Wonderful, which is also in the increasingly popular Pom Wonderful juices. Some devotees are drawn to the juices for their intense sweet-tart taste; others are intrigued by the fruit's supposed health benefits, touted in the drinks' high-decibel ad campaign. "Cheat death," screams one Pom Wonderful ad, while another provocatively states, "It's been around for 5,000 years. Drink it and you might...
...have to prove them wrong with sound engineers and decibel levels,” he says...
...that we've seen the runaway success of Fox News, which cares with a vengeance. Fox too is a big corporate entity that commits plenty of the above sins. But love it or hate it, Fox News also shows a passion for its job. Its pugilism and its high-decibel hosts' badly masked rightward leanings are journalistically incorrect, but they're not marketing (well, not just marketing). If Fox's political convictions often override its journalistic ones, at least it has convictions. Whereas when MSNBC slapped the flag onscreen and CNN hired Connie Chung for a shot...