Word: decisional
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You named the model you created TRAITS. What does that acronym stand for? Hamilton: TRAITS stands for Time, Risk, Altruism, Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether...
One of the examples you provide is that you can determine what alcoholic drinks people prefer on the basis of their TRAITS. Hamilton: Having already taken into account age, income and gender, we can ask you a bunch of questions like how frequently you exercise, how frequently you go to...
Years later, I’m an English concentrator at Harvard. Boy, did I show her! But sometimes I wonder if my decision to concentrate in English, or maybe every decision I’ve ever made, has been an attempt to show Miss Baker that I’m...
3. FM: I’ve read there’s another book or two in the works. Any tip offs about your next book project?GME: I decided ultimately to wait for this book to create some discussion before making a decision about how the next book should be...
9. FM: You decided to go to Harvard even though by that time you were pretty immersed in the design world and had the opportunity to study at some of the top design schools. How did you make that decision? Have you ever regretted it? LEG: I do...