Word: decisional
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So how do you make sure you listen to your true preferences when you're at the mall? "First of all, consumers should experience the product before they look at specifications," says Hsee. "Sometimes marketers use a big font, but we should try to ignore it." Reading about how many...
"I had butterflies. I'm a very cautious person." - On her decision to challenge Martinez for his House seat ( L.A. Times, December 28, 2000)
It was a fascinating insight into how Europeans - sometimes rightly, but often wrongly - see each other. In a strange triangulation, English commentators relied on canned German stereotypes to have fun with typical French reactions. There was just one problem: the French reactions just didn't happen. "In consideration of the...
Pellicano, Anthony •decision of to act as own lawyer looks stupid now
Clinton was impeached by congress, but never actually removed from office. This is because impeachment is a two-step process and although it is taken very seriously - only seventeen federal officials have ever been impeached - it's really nothing more than a formal decision to commence a trial, in which...