Word: deckers
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Dates: during 1960-1969
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...runaway success of transistor radios showed the U.S. consumer's fascination with what is simple and portable, and attracted U.S. industry to the virtues of the nickel-cadmiums. Skil Corp. and Black & Decker sell cordless electric hand drills, hedge trimmers, grass clippers and other tools that are powered by a small nickel-cadmium power pack built into the tool or strapped to the user's belt. Remington, Schick and Norelco have battery-run shavers. Sunbeam has a cordless shaver and kitchen mixer, General Electric a toothbrush, Fairchild a home movie camera. Nickel-cadmiums also power a growing variety...
...power packs, one battery company executive admits that "the rechargeable battery industry is about at the stage where color TV was five years ago." The expensive raw materials and relatively low-volume production at present keep prices of the batteries well above what most consumers like to pay (Black & Decker's battery hedge trimmer costs $99 v. $39 for a cord model). But as demand grows, the industry looks for mass production methods to come into use and to bring drastic price reductions...
...attacking unit, which scored only two goals in losing to Yale last week, is manned by sophomores Dave Buck and Chris Decker and senior Steve Taft...
...anthropology, Mrs. Carter's guided tour of the Pasadena paradise is indeed fascinating. The pattern of the perfect life is disturbed by nothing but slight cases of alcoholism or mismating outside the tribe. Mother worries that Decker might get hooked on a starlet and bring on Jerry Giesler with a paternity case. Sister has already married a mathematician from Cal Tech, who appears to her as a wonderful being, "exotic and remote as a maharajah"-but who makes less money than the gardener. Decker's father-still hung up on a bogus buddyhood with war cronies...
Brief Muddle. Will Pasadena's teenagers, who congest the sands of nearby Balboa like mating seals, detach themselves from the herd and grow up to be men and women? It seems unlikely. Only death, like poverty or God, an unmentionable fact of life, offers Decker a vision of life in its grave reality. He flunks a child-watching chore, and his little cousin Buddy dies a Californian death by surfboard. This muddles him for a time, but we are given to understand he will soon settle down to life with the other seals. One of his friends, however...