Word: decontructionist
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Dates: during 1995-1995
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When viewed through a Feminist/ Decontructionist lens, the advertisement betrays a multiplicity of hidden messages. The image of the cigarette/ phallus remains central, perhaps suggesting Merle's own doubts about his manhood. As Merle stands, patriachal, yet despairing amidst the rolling fields of tobacco, the camera shifts once again to an image of sexual negation. The Barn is a Keatsian cave of forlorn despair and homosexual repression, suggesting void on both a sexual and an ontological level. The only hint of resolution comes in the form of conversion. All seems resolved as the tobacco is mysteriously rendered into phallic triumph...
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