Word: decore
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Experts say there are two basic musts in teen decor: storage and self-expression. "These kids are pack rats! They keep every last little stuffed animal or treat they got at a carnival or at an arcade, and they want a way to organize it," notes Wynhoff. One of PBteen's most popular offerings is the Locker Collection of desks, dressers, bins and media consoles, all fashioned after high school lockers. Modular and multicolored, the collection offers a way to organize teenage rooms that now boast almost as many electronic gadgets as the family den. To allow self-expression, furniture...
Savvy teenagers like Ellen Knapek, 15, a sophomore at Ursuline Academy in Dallas, tend not to buy a ready-made decor from just one vendor. They like to shop around. When her mom remarried in August, Ellen got a new room as part of the deal. "Mom told me I could do whatever I wanted, within reason," says Ellen. Her light-aqua room has a surfboard headboard from PBteen, pastel paper lamps from Pier 1 and a surfer-theme picture frame from Old Navy. Not everything is from a chain store. Ellen found a hula-girl lamp at a Galveston...
...wouldn't want to stay at a hotel where the smallest room is called the Playpen? Just ask Nicole Kidman, Jude Law or Adrien Brody, all of whom frequent Soho House, New York City's members-only hotel. Given its huge, funky rooms designed by onetime British Elle Decoration editor Ilse Crawford and unique services such as child care on weekends and private movie screenings, it's no surprise the hotel has starred in a Sex and the City episode. If the reported 500-plus waitlist is a turnoff, no need to leave the neighborhood: Eric Goode and Sean MacPherson...
...continue to grow, PacSun executives knew they had to push into additional niches. In 1998 the company, based in Anaheim, Calif., opened a new chain of stores called D.E.M.O. to pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost...
...receipt for tax purposes--and business owners who agree to host the boxes are often just as clueless. "Never, never did they mention they were making money off of it," says Kathleen Murtz, who accepted a request from the company to place a bin outside her home-decor boutique in Lake Zurich, Ill. "If I had known they were going to sell the clothing for profit, I wouldn't have gotten involved...