Word: dee
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...printed page. But a fair number of recognizable bon mots still remain, together with sketchy outlines of the plot, such as it is. And with some very pleasant music and some clever lyrics by a couple of freshmen in the musical comedy business, named Sidney Lippman and Sylvia Dee, and most especially with Nancy Walker in the cast, the book becomes a secondary matter. It's built around a sharply-pointed parody of Joe College on his home grounds tossing out below-the-belt punches at the fraternity system, big dumb football heroes, Big Men On the Campus, Student Council...
...spare time Dee Givens made a few Dri-ettes by hand and sold them to two department stores. Harassed mothers grabbed them up so fast that Dee saw a future in the business of making babies socially more presentable. She quit nursing in 1936, borrowed $100 from the La Grange State Trust & Savings Bank and set herself up in business with two helpers in a tiny Western Springs store. Shortly after, the bank executive who had lent her the money became the father of twins. The Dri-ettes made such a hit with him that he backed her with other...
...last week Givens & Co. had expanded into four small plants with 45 employees. The 23 different products were being shipped as far as Honolulu. Sales for 1946 were $518,566.53, net profit $35,000. And 1947 looked like a good year for babies; Dee Givens expects sales...
...demand for Dri-ettes grew, Dee expanded into two adjoining store buildings, had connecting doors knocked through the walls. The wartime shortages of rubber nipped her, but she developed a Dri-ette from synthetics. As business burgeoned, other manufacturers copied her idea. She merely added new products, standbys like waterproof panties, sheets and aprons...
...Dee had them tested in laboratories for skin irritation, then road-tested them on neighbors' and friends' babies. She also marketed a few more gadgets: educational place mats, a luminous rattle which babies could find in the dark, a portable urinal for little boys...