Word: deejaying
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...Herc and Grandmaster Flash helped turn record spinning into an art. And rock acts--Aerosmith, R.E.M. and others--have long sought to bottle the lightning of hip-hop by collaborating with rappers. Today, though, something new is happening: more rock groups--from Limp Bizkit to Sugar Ray--are making deejays fully fledged members, on equal footing with the guitarist and drummer. A couple of years ago, being a deejay in a rock band was maybe the equivalent of being the backup vocalist-designated tambourine player: sure, you were with the band, but groupies weren't exactly asking you to sign...
...Homicide was working as a hip-hop radio deejay in Los Angeles before he joined the pop-rock band Sugar Ray in 1994. At first he was a mere sideman--on the band's 1995 album Lemonade and Brownies; he's not even in the group photo on the back cover. Then again, the picture is a supremely geeky shot of the band riding on a roller coaster, so maybe being left out was a blessing in disguise. In any case, Homicide says, today he's "cut in on publishing and merchandising, and I'm a full-fledged member...
...established musicians are taking up the craft. Three years ago, Ben Watt, of the pop group Everything But the Girl, put down his guitar and bought a pair of turntables. "I got tired of playing the guitar--it's simple as that," says Watt, who now does a weekly deejay stint at a London club and whose scratching is featured on Everything But the Girl's new CD Temperamental. "For the moment, working on my deejay skills seems like an interesting area to explore...
There are two schools of thought about the deejay-rock boom. The first school holds that deejays in rock bands are part of a new multidimensional wave of artists who, instead of composing with just notes, compose with whole chunks of songs. The second school of thought holds that people in the first school are what's wrong with education today. Says Jim Tremayne, editor of DJ Times: "It seems to me some rock bands are just trying to cultivate an air of coolness with the kids...
Multi-instrumentalist Moby, whose new album Play (V2) is heavily sample-based, is skeptical about the idea that deejays will ever be regarded as true artists. "I think being a deejay is a creative act, but I have a hard time seeing it as a musical act," says Moby, who worked as a deejay for about eight years and recently deejayed at the MTV Video Music Awards. "I see a good deejay as being a really amazing technician as opposed to a being a musician." Still, a good deejay can be a canny promoter. At the MTV awards, Moby says...