Word: deejaying
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...Beastie Boys. And he has never paid for a single song. "I don't know how legal that is," he says with a shrug, but free songs sure are "a good investment." His rap, techno and swing titles go directly from a laptop to the house's deejay booth. These digital music files have replaced compact discs entirely when it's time for the fraternity house to get jiggy...
...company that will sell downloadable music on the Web: "What the Web offers is an opportunity for the artist to go directly to the consumer." Musicians and entrepreneurs are exploring new ways of putting the technology to use. DJ Spooky recently featured his music on a deejay website that encouraged users to remix his work and e-mail the new creations to others; he's now putting the finishing touches on his own site. The California-based company Liquid Audio offers free downloads of songs by groups like Hole that self-destruct after a few days, teasing listeners...
...Pretty soon Clive was getting requests to do more parties, and in 1973 he gave his first block party. He was Kool Herc now--that was the graffito tag he used to write on subway cars--and he got respect. At 18 he was the first break-beat deejay, reciting rhymes over the "break," or instrumental, part of the records he was spinning. He had two turntables going and two copies of each record, so he could play the break over and over, on one turntable and then the next. Americans didn't get reggae, he thought, so he tried...
...party going, so he wanted to stretch those 10 seconds out, create long nights of mixing and dancing. Holed up in his Bronx bedroom, he figured out a way to listen to one turntable on headphones while the other turntable was revving up the crowd. That way a deejay could keep two records spinning seamlessly, over and over again. Herc was doing it by feel. Saddler wanted the show to be perfect...
Nonblack performers are increasingly drawing from rap. Beck expertly combined folk and hip-hop. Hanson's hit MMMBop included deejay scratching. Portishead refashioned hip-hop into ethereal trip-hop. Singer Beth Orton, whose enchantingly moody album Central Reservation is due out in March, blends folksy guitars with samples and beats. Doug Century, author of Street Kingdom: Five Years Inside the Franklin Avenue Posse, studied hip-hop culture as he documented the lives of gang members; he predicts white acts will eventually dominate rap, just as white rockers pushed out rock's black forerunners. "It's possible that in 15 years...