Word: deejaying
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...class home in Queens. He was a sociology major at the City College of New York when he first heard a disc jockey at a Harlem club break into a rap. Simmons had already begun promoting parties during his spare time, and he sensed the commercial potential in the deejay's chants. "People thought of it as a gimmick, but I knew it wasn't," he says. He eventually quit school to promote rap full time. In 1983 he and a friend named Rick Rubin, a student at New York University, pooled their savings and started...
...basically a conflict between two people," said a Street Beat deejay who asked not to be identified...
...These people didn't have a problem with WHRB," the deejay said. "We just happened to have been in the middle...
...staple of rap that as part of the competition you insult other people to build yourself up," said the Street Beat deejay...
...Everything is set to go on Feb. 1," the program's deejay said...