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...surer way to reach more people more frequently than other forms of advertising. On average, says Senese, out-of-home signs are seen by 90% of U.S. adults in a given geographic area over a four-week period. And in places where mobile technology has penetrated deepest into the culture, the effects are even more eye-catching. According to research by global ad agency Mediaedge:cia, around 50% of adults worldwide have experienced "new outdoor" ads, a figure that rises to 65% of adults in Singapore and 75% in Hong Kong. In Japan, 30 million phones are equipped with...

Author: /time Magazine | Title: Getting On Board | 4/16/2006 | See Source »

...lose sight of the most important facts of the situation. In the Duke lacrosse case, the alleged victim is not a ho or a stripper, she is a woman, a human being who has been through a traumatic experience, and, as such, is worthy only of our deepest sympathy and support, not attempts to use her behavior to rationalize or excuse what may have happened to her. To create a culture that is truly safe for and respectful of women, we women must first learn to treat each other the way we expect men to treat us, hold everyone...

Author: By Ashton R. Lattimore, | Title: Stripper Ergo...Rape? | 4/12/2006 | See Source »

...four cartoons the Salient elected to reprint are unnecessarily incendiary and offend the deepest sensibilities of many Muslims who believe any illustration of Muhammad to be inappropriate, much less one that so directly equates the teaching of Islam’s greatest prophet with terrorism. Saddled not only with this disturbing implication but also with the weight of violent protest, these cartoons do less to encourage substantive debate on the conflict between free speech and sensitivity than it does to inspire knee-jerk reactions and finger pointing on all sides. And considering that the purpose of the Salient?...

Author: By Paul R. Katz | Title: An Invalid Contribution | 2/21/2006 | See Source »

Since parenting so often feels like one long exercise in humiliation, in which you think you know everything until your children arrive to prove you wrong, I guess I shouldn't be surprised to find myself reconsidering my deepest beliefs about girls and their dolls, in the face of a merchandising watershed...

Author: /time Magazine | Title: The Secret of Barbie's Rivals | 2/15/2006 | See Source »

...income families while giving tax cuts to the rich. The participants in this civil disobedience protest included Catholic bishops, Protestant ministers, rabbis, imams, and volunteers who work at faith-based charities—a diverse group, united by a conviction that this budget bill was against their deepest religious beliefs. The protestors knew that they would be arrested for blocking the entrance of the Capitol, but felt it was a small price to pay to try to convince politicians that the budget is a moral document, and that it is immoral to cut programs that are meant to help...

Author: By Loui Itoh | Title: The Crusade for a Moral Budget | 2/15/2006 | See Source »

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