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...what's in it for Petty and Thompson? "For me, it's about storytelling," Petty says. "I have a very deep psychological motivation: I want this site to be an opportunity for people to think more overtly of their life in terms of story." But FieldReport has a business plan as well: it envisions making money from advertising, from albums of story collections that members create on the site and buy for about $10 each, and from a story archive Petty has designed, which asks writers and readers to pay about $20 to include their prose. "Once...

Author: /time Magazine | Title: A Writing Prize for the People, by the People | 10/9/2008 | See Source »

...what is happening will upset London's position as the fulcrum of finance in Europe," says Marc Lhermitte, a partner at Ernst & Young in Paris who specializes in foreign-investment issues. And even in the worst-case scenario of continued market turbulence and a deep recession, the London economy has one crutch that won't be knocked down: huge government spending on preparations for the 2012 Olympic Games...

Author: /time Magazine | Title: London's Gathering Storm | 10/9/2008 | See Source »

...reliable sources of advice from unreliable ones. The jumbled frenzy of 24/7 information access may be making our current panic worse. It's tempting to check your investments every few minutes. But having more information, in this case, isn't necessarily better. Panic attacks end when you take a deep breath, and a step back...

Author: /time Magazine | Title: The Moment | 10/9/2008 | See Source »

...Kashkari, who grew up outside Akron, Ohio, has been neck deep in the mortgage mess for the past year. In the summer of 2007, Paulson tasked him with assessing plans to untangle the housing mess, and this year he launched a program to funnel money to struggling mortgage holders facing foreclosure. Though Kashkari is a Republican who gave $2,000 to George W. Bush's 2004 re-election campaign, a spokesman for Congressman Barney Frank, the liberal head of the House Financial Services Committee, calls him "very knowledgeable and very smart...

Author: /time Magazine | Title: Whiz Kid, Hot Seat | 10/9/2008 | See Source »

Over the decades, the firm has survived its share of crises, including the Long-Term Capital Management hedge-fund blowup in 1998 that cost Goldman $1 billion. But the lessons learned and applied may be why the company isn't neck-deep in blood today. As ambitious as its cutthroat competitors, Goldman didn't go completely mad during the past decade when it came to, say, overleveraging itself or overvaluing dicey assets...

Author: /time Magazine | Title: Business Books | 10/9/2008 | See Source »

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