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...DOESN'T LOVE mocking a really cheesy TV ad? But advertising can at times have the power to strike a deep chord and even spawn lasting pop-culture icons. Award-winning adman Philip Dusenberry, longtime chairman of BBDO North America, created those kinds of pitches. His magic, say his peers, was an intuitive sense of the emotional impact of his work. Before taking on the Partnership for a Drug-Free America and, in the wake of 9/11, New York City tourism ads, Dusenberry led such campaigns as "Pepsi: The Choice of a New Generation" (including, regrettably, the commercial in which...
Consumer India also is not bound by time - with modern technology and consumerism meshing with deep-rooted traditions, the country lives simultaneously in many centuries. Bijapurkar points out that there are no clean breaks from the past in India. Indian consumers want "this as well as that," she says; the traditional sari still rules, but the neighborhood tailor can make you a blouse to go with it that is entirely western in style and cut. There is no single set of values to be catered to. Half a dozen shops and hawkers' stalls sell all sorts of women's underwear...
Kibera, the hotbed of anti-Kibaki fury, was otherwise calm on Tuesday, as the capital seemed to be taking a deep breath on New Year's Day. People who had stayed behind closed doors for days finally emerged in search of food at markets that were opening at last. Residents picked through the ashes of a massive outdoor market that had been burned to the ground. Some tied string around the empty plots that were once their stalls; in one, the only recognizable remnants were a stack of charred and smoldering onions...
...face an even more entrenched foe. Al-Qaeda in Iraq (AQI), the primary target of the American troop surge and counter-insurgency strategy, appears to be on its last legs after a year of being attacked from all sides. But Shi'ite militias, which have deep roots in Iraq's Shi'a communities and the Shi'ite-dominated government, may now pose a more serious long-term threat...
...have people that are beginning to develop some of the nuts and bolts. But the most important thing I needed to do at this point is to give people the conceptual ideas of where I would lead this country. It's really a bit premature to start getting down deep into the weeds, talking about, here's what the chart looks like, here's where the budget numbers are going...