Word: deepsleep
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Thus does Simmons Co. now advance by going backward. The company is in a strong cash position, having ended last year with $6,682,000 in the banks, none owed them, with $21,000,000 current assets against $2,228,000 current liabilities. Its beds and mattresses (Beautyrest, Deepsleep, Slumber King, Ace) are still leaders. An ace-in-the-hole which it has long threatened to play on the industry is Zalmite, a synthetic compound whose chief ingredients are said to be peanut shells, burlap & other waste materials. Zalmite was of course named for President Zalmon Gilbert Simmons. Although early...
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