Word: deets
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...still have to follow the rules--tuck your pants into your socks, spray DEET on your clothes, check your body and your kids for ticks. But the new vaccine could buy you some extra peace of mind...
Besides boosting products ranging from S.C. Johnson's best-selling OFF! to New Hampshire-made Ben's 100 lotion, the mania has also encouraged new entries. Florida-based Eclipse Laboratories seized upon the potential profits by introducing Tick Garde. The bug spray contains DEET, or diethylmetatoluamide, the same active ingredient found in many standard repellents, but the product's name appeals directly to the latest fears. The 6-oz. blue-and-white-colored cans cost $7.95, almost double the price of other sprays; yet in just a little over three months consumers have snapped up more than...