Word: deford
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...National will be overseen by Frank Deford, a former SPORTS ILLUSTRATED writer and NBC commentator who was six times named sportswriter of the year. Deford, who has not edited a publication since his days at Princeton, says he will write a column after the start-up, and regards managing editor Van McKenzie as day-to-day chief...
...Deford is far from the paper's only celebrity writer: by dangling salaries reportedly ranging up to $250,000, the National has gathered a 130-member editorial staff that includes columnists Mike Lupica from the New York Daily News and Dave Kindred from the Atlanta Journal-Constitution, as well as editors from the Boston Globe and Fort Worth Star-Telegram. Boasts Deford: "We will offer the finest collection of writers ever assembled at one daily...
...figures rather than slick writing. The National, on the other hand, presents itself as a literate journal aiming at young, well-off college graduates, presumably male. Some 1,200 pages of ads have been sold for the first year, 20% above initial projections, thanks in large part to Deford's credibility, which he has exploited by pitching to potential advertisers in person. Says Drew Marcus, an analyst at Kidder Peabody: "The paper is going after a very narrow niche, but one with a possibility of success...
...North. Instead, consider heading south for Everybody's All- American, directed by Taylor Hackford and written by Tom Rickman from Frank Deford's novel. At least you will discover that Louisianans have more fun being miserable, and accomplish it in suaver style, than Minnesotans do. This is the movie that asks, Is there life after the Sugar Bowl? Jan. 1, 1957: that's when Gavin Grey (Dennis Quaid) soldered his legend to his destiny by scoring his team's winning touchdown...
Each week brings new evidence that the balance of power is inexorably shifting south. Merrill Lynch recently picked Los Angeles as the place to service its Pacific Rim clients interested in California investments. "My instinct was to go to San Francisco," says Hong Kong-based T.M. Deford, director of the brokerage's Asia Pacific regional office. "But our study showed that the money was going to Los Angeles." Says Agnos' predecessor, Dianne Feinstein, with a bit of resignation: "Los Angeles has 15 million people. We have six million...