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Russell Simmons revolutionized both rap music and hip-hop fashion by growing them from marginal street fads to mainstream must-haves, starting with the record label he co-founded (Def Jam) and his clothing line (Phat Farm). Now 50 and pretty much retired from both worlds, hip-hop's original businessman is focused on charities and empowerment causes. Simmons spoke with Time.com about his politics, his recent book Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success, his fortune and his little princesses...

Author: /time Magazine | Title: Russell Simmons: Reality TV Good for My Kids | 4/28/2008 | See Source »

...energy drink business. Recently I just saw that Crunk drink is real hot and they're making a lot of money. The only thing I ever quit that I had invested a lot in and I could've made a lot of money at [was] the energy drink Def Con 3. It was supposed to be a healthy drink and all and I let go of it; there were too many things going on. I wish I hadn't quit, but if I hadn't, I probably wouldn't have done other stuff. Everything is in perfect order, really...

Author: /time Magazine | Title: Russell Simmons: Reality TV Good for My Kids | 4/28/2008 | See Source »

...abroad (#72) - and I have big plans to raise my children multilingual (#78). I love my gay friends and wish I had more (#88), and I have a thing for NPR (#44), Asian fusion food (#45), The Wire (#85) and Patagonia fleeces (#87). I appreciate microbreweries (#23) and Mos Def (#69). And I have two last names...

Author: /time Magazine | Title: Liking What White People Like | 4/8/2008 | See Source »

...million deal certain to rock what remains of the record industry, Jay-Z has announced plans to depart Def Jam records and give the totality of his creative output - from songs to touring revenue to un-hatched entrepreneurial ideas - to concert promotion behemoth Live Nation. As Jay-Z told the New York Times, which broke the story on its website last night, "I've turned into the Rolling Stones...

Author: /time Magazine | Title: Jay-Z: Music's $150 Million Man | 4/3/2008 | See Source »

...year touring and merchandising partnership earlier this week. Still, luring Jay-Z is a major coup for the publicly traded Live Nation. He is not only one of the world's top-selling rappers and concert draws, he's a former record company president. "If the [ex] president of Def Jam decides it's time to get off the sinking ship," says a producer who has worked for Jay-Z, "everyone else is going to start figuring out how to follow...

Author: /time Magazine | Title: Jay-Z: Music's $150 Million Man | 4/3/2008 | See Source »

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