Word: dege
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Dates: during 1970-1979
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...Finally," says Michael Skinner, young (40), bustling managing director of J. Dege & Sons (est. 1865), "we realized that we had to change our ogre image and our whole concept of marketing. We had to be more forthcoming, with clothes that would sell themselves." The result has been perhaps the greatest turnaround in English tailoring since Beau Brummell first sported trousers instead of breeches. At a spring fashion show-the first in its history-the 200-member Federation of Merchant Tailors presented a new London look called "the Delta line." The collection consists of nearly 40 models for town, country, leisure...
...sales were about the same in 1968, but only because of higher prices. None-theless, their big sale doesn't start for a couple of weeks. But you can get a pair of bright red boots now for $10 off. (Reduced from $40-figure it out.) Next door, Ferranti-Dege is offering half-off on fresh Gevart-Agfa photographic paper-500 8x10 sheets only...