Word: degreeish
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Dates: during 1957-1957
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Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
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