Word: degregorio
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Dates: during 1990-1999
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...months ago, Lintas launched an effort to reinvigorate its "Just for the taste of it" campaign, at least partly in response to rival Diet Pepsi's "Uh-huh" ads, which feature the full-throttle voice of Ray Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer, Lintas got the go-ahead from client Coca-Cola for a spot featuring Elton John performing before an audience sprinkled with the actual...
...DeGregorio's staff sat through more than 100 American films, looking for a few seconds of classic footage that could blend into the new Elton John material. The script for "Nightclub" was fashioned around the final choices: Bogie in All Through the Night (1942), Satchmo in High Society (1956) and Cagney in snippets from Public Enemy (1931) and The Roaring Twenties (1939). Director Steve Horn shot the Elton John nightclub footage with the same lenses used during the classic film period, but with live stand-ins for Cagney and company. The footage was taken to R. Greenberg Associates, who edited...
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