Word: dejong
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...written by Dr. Jay A. Winsten, Director of the Center for Health Communication at the School of Public Health, and Dr. William DeJong, Director of Research at the Center, the report says that anti-drug advertisers should stress the positive lifestyle that accompanies a drug-free existence...
...Glasser '90 Night Editors: Jonathan S. Cohn '91 Ross G. Forman '90 Emily Mieras '90 Joseph R. Palmore '91 David A. Plotz '92 Features Editor: Spencer S. Hsu '90 Editorial Editor: Ross G. Forman '90 Sports Editor: Michael R. Grunwald '92 Michael D. Stankiewicz Photography Editor: Jelmar C. J. DeJong Business Editor: Michael S. Harwayne '91 Copy Editor: James P. O'Rourke...
...Compton, an ad agency, in mind. Saatchi & Saatchi's pro bono work for the Project found that young adults often view the designated driver as a "repressive parental figure." Saatchi & Saatchi suggested that the networks portray the driver as "cool...a guy who can party down," says Dr. William DeJong, director of research for Harvard's Center for Health Communication...
Media interest in drunk driving peaked in 1983 after the fierce lobbying efforts of MADD and other groups resulted in harsher anti-drunk driving legislation and the raising of the drinking age, says DeJong. He cites work done by MADD and the Department of Transportation as "changing the way people view the problem of drunk driving, not seeing it as just one of those things that happens, no longer viewing it as much as an 'accident...
...when 1986 statistics showed a slight jump in drunk driving fatalities after some years of decline, it became clear that another media campaign was needed, DeJong says. The Center for Health Communication, which specializes in using the media to combat personal health problems, decided to take up the issue...