Word: del
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Dates: during 1980-1989
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...Del Ray says that his helmet will prove to be the salvation of the Harvard student who is so busy that drinking has to be forgone. "I think Harvard people were the first Yuppies," he says. "You have the original Oxford cloth button down shirts...
...there are some problems standing in the way of Del Ray's breaking into the Harvard niche. A blue "Y" decal on the helmet, which stands for Yuppie, looks remarkably similar to the Yale...
...Del Ray acknowledges the confusion. "Most people assume when they see the hat that the Y stands for Yale," he says. "But let it be known that the creator of the Yuppie drinking helmet prefers that Yale doesn't score a point against Harvard...
...matter what the score of the game, Del Ray will and has been raking in some points of his own. Sales began in January and in the past six months, he has sold over 40,000 helmets...
...Although Del Ray says he want the Coop to sell his Yuppie Drinking Helmet, Charles MacDonald--a buyer for the Coop--says he has seen a product similar to Del Ray's called the "Hoser," and does not plan to stock Del Ray's version because of the high price and possibility of price fluctuation...