Word: del
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Dates: during 2000-2009
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This diaper-changing confessional genre--A Million Little Peepees--is of a piece with a trend in niched America: alternative media for parents. Alt-rockers They Might Be Giants, Lisa Loeb and the Del Fuegos' Dan Zanes make CDs for their aging fans' tots. The Rockabye Baby! CD series lulls Junior to sleep with covers of songs by the Cure, Radiohead and Tool. The stylish magazine Cookie is marketed to "modern" (i.e., urbane and moneyed) parents who would rather expose their children to Eames than Elmo. Babies may change your life, these media tell us. But there's no reason...
...downturn wrecked the hopes of many a builder, leaving even big outfits like Pulte Homes, based in Bloomfield Hills, Mich., with unsold homes and too much land. Once the nation's largest builder by revenue, it dropped to No. 4 after a bad 2006 but found solace in its Del Webb brand, aimed at people 55 and older. TIME's Cathy Booth Thomas talked to Pulte president and CEO Richard Dugas, who is banking on these baby boomers to help the bottom line. For the record, he is, at 41, too young to live in a Del Webb community...
With many baby boomers turning 60, the Del Webb communities might be Pulte's savior in a shaky market, right? In 2006, Del Webb represented almost 40% of your business...
That's fairly accurate. But it's a particular type of housing that's in demand. This group is not looking for a home. They are looking for a new lifestyle. All Del Webb communities have full-time lifestyle directors. They arrange trips to local games, organize club events, hold fitness classes--all things not found in a traditional community...
...Naples, Italy, pizza is passion. At the risk of starting a food fight, I'll venture to say that Ernesto Cacialli of Pizzaiolo del Presidente, named in honor of former U.S. President and Cacialli pizza fan Bill Clinton, makes the best pizza in Naples, which would also imply the best pizza in the world. He makes the classic thin, crusty Neapolitan pizza with a scrape of smashed tomato and choice of toppings - as do hundreds of other places in town. The most iconic are the margherita (tomato, buffalo mozzarella and basil) and marinara (tomato, garlic, oregano and olive...