Word: delco
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Dates: during 1930-1939
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...influences as may affect its trend in the future." GM in 1936 sold 2,037,690 automobiles and trucks, exceeding by 7% the previous all- time high mark of 1,899,267 (1929). For these cars last year and for many another GM product, including Frigidaires, Diesel engines & locomotives, Delco heating, lighting and radio units, GM received $1,439,290,000, a 25% gain in net sales over 1935. Net profits for 1936 were $238,482,000, compared with $167,227,000 in the previous year...
...grew up on an Ohio farm, strained his eyes reading in bad light, had to get a friend to do his reading for him while he was studying at Ohio State. After working at National Cash Register, Mr. Kettering and Edward Andrew Deeds started Dayton Engineering Laboratories Co., sold Delco lighting plants to U. S. farmers. His best known invention-the self-starter for motorcars -was developed for Henry M. Leland, onetime head of Cadillac. General Motors got Mr. Kettering when they got Delco and Mr. Kettering is now head of General Motors Research Division. One of his inventions...
Richard H. Grant is the G. M. salesman. At 35 he was sales manager for National Cash Register, under John H. Patterson, father of high-pressure selling. Next he sold Delco home-lighting units to U. S. farmers. After General Motors acquired the Delco Company, Frigidaire was combined with Delco and Mr. Grant added the iceless icebox to his sales triumphs. In 1924 he became Chevrolet sales manager, did for Chevrolet sales what Mr. Knudsen did for Chevrolet production. Since 1934 he has been vice president in charge of sales for the entire General Motors line...
...Bertram Birch Geyer, 42, had built up the agency into a large and profitable business. Young Mr. Geyer is a great and good friend of Charles Franklin Kettering, General Motors' research chief. Cornerstone of the Geyer business has been several big accounts of General Motors, including Delco, Inland Manufacturing and Frigidaire, with its $5,000,000 annual appropriation. Well did Geyer Co. earn General Motors' patronage for it has handled Frigidaire's account during the years that Frigidaire sales reached the 2.500,000 mark-1,000,000 more than any other refrigerator...
...must have a certain amount of intelligent ignorance to get anywhere with progressive things." He is a tall lank man who has been found to resemble both Ichabod Crane and Abraham Lincoln. He is Charles Franklin Kettering, vice president of General Motors Corp. He invented the self-starter,* and Delco ignition and farm-lighting units,† fathered Ethyl gasoline** and Duco.‡ Since he contrived the self-starter, he has far transcended tinkering gadgets. He is GM's visionary magician, perched on a high stool whose legs have grown longer and longer as the business has expanded, gazing into...