Word: delco
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...grew up on an Ohio farm, strained his eyes reading in bad light, had to get a friend to do his reading for him while he was studying at Ohio State. After working at National Cash Register, Mr. Kettering and Edward Andrew Deeds started Dayton Engineering Laboratories Co., sold Delco lighting plants to U. S. farmers. His best known invention-the self-starter for motorcars -was developed for Henry M. Leland, onetime head of Cadillac. General Motors got Mr. Kettering when they got Delco and Mr. Kettering is now head of General Motors Research Division. One of his inventions...
...Bertram Birch Geyer, 42, had built up the agency into a large and profitable business. Young Mr. Geyer is a great and good friend of Charles Franklin Kettering, General Motors' research chief. Cornerstone of the Geyer business has been several big accounts of General Motors, including Delco, Inland Manufacturing and Frigidaire, with its $5,000,000 annual appropriation. Well did Geyer Co. earn General Motors' patronage for it has handled Frigidaire's account during the years that Frigidaire sales reached the 2.500,000 mark-1,000,000 more than any other refrigerator...
...must have a certain amount of intelligent ignorance to get anywhere with progressive things." He is a tall lank man who has been found to resemble both Ichabod Crane and Abraham Lincoln. He is Charles Franklin Kettering, vice president of General Motors Corp. He invented the self-starter,* and Delco ignition and farm-lighting units,† fathered Ethyl gasoline** and Duco.‡ Since he contrived the self-starter, he has far transcended tinkering gadgets. He is GM's visionary magician, perched on a high stool whose legs have grown longer and longer as the business has expanded, gazing into...
Sirs: TIME Dec. 5, regarding Col. E. A. Deeds and National Cash Register: "It was homecoming for Col. Deeds, for he got his start as a young engineer in N. C. R. . . ." "Farm-born Col. Deeds quit N. C. R. with his good friend Charles Franklin Kettering to develop Delco. . . ." No mention is made (as has been made in most similar TIME accounts) of Deeds's formal education. The impression is strong that he grew up in industry untutored. Not so! Denison '97, Deeds has so long been known for his Denison deeds that in Ohio...
Farm-born Colonel Deeds quit N. C. R. with his good friend Charles Franklin Kettering to develop the Delco ignition system for automobiles. In 1916 they sold out to General Motors for several millions and Mr. Kettering followed to become a pillar of G. M. Colonel Deeds became interested in aviation during the War. took charge of Government airplane production. He is largely credited with perfecting the Liberty motor. After the War he followed both electric machinery and aviation into Niles-Bement-Pond and Pratt & Whitney. As a director of National City Bank he stepped into the presidency of National...