Word: delia
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Dates: during 1970-1979
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...adman named Jerry Delia Femina was sitting around with some colleagues trying to dream up a campaign for Panasonic, a Japanese electronics account. "I've got it," he chortled. "I see a headline. Yes, I see this headline...
...GAVE YOU PEARL HARBOR." The line never made it into the campaign, but Delia Femina revived it as the title of his new book, and it is now raising nervous laughs in the twitchy precincts of Madison Avenue. First recorded on tape, then edited by Sometime Author Charles Sopkin and published last week by Simon and Schuster, the book is an earnest effort by Delia Femina to buttress his reputation as the Peck's Bad Boy of advertising. At 33, he heads his own agency and is one of the more abrasive of the young "creatives" who have risen...
...dictated into a battery of tape recorders. For privacy, he worked in strategically located trailers and houseboats. When his first wife died in 1968, one of his secretaries, Agnes Jean Bethell, became Mrs. Gardner. She had come to work for him in 1930 and was a model for Delia Street, Perry Mason's girl Friday...