Word: delight
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Dates: during 1960-1969
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...young knockabout from New Guinea became the bored Mocambohemian. "The Baron," as his buddies called him, built the usual $125,000 mansion and kept a yacht, filled both of them with "roisterers, fun guys, rompers" and the sort of girls they liked to romp with. To the pressagents' delight, he became notorious as a columnist puncher, cop clobberer and practical joker -the fellow who wired the ladies' room at home and walked through downtown Chicago with a half-grown lion on a leash...
...functions. Encouraged by these observations, Dr. Lilly planted electrodes in the dolphins' brains and found a spot that gave them exquisite pleasure when it was stimulated by a feeble pulse of electricity. Their eyes lit up and the muscles around their blowholes "smiled." They became addicted to electrical delight and worked hard to get more of it. Dolphins learned in one demonstration how to operate an apparatus that yields a pleasure-giving jolt. Chimpanzees, which are probably the brightest land animals, need dozens of tries, and even humans do not always get the idea right...
...Lacing breakfast cereal with ice cream so that child models will smile with delight at being served the advertiser's particular brand...