Word: delightfullness
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It sounds like an adman's daydream: instead of agonizing about picking a flashy name for a new product, choose the name first, design an ad campaign around it-and then create the product. Jack Cantwell thought it could be done, and when he formed an ad agency in...
Chief among these techniques is "systematic desensitization," the process a mother uses when she accustoms a baby to the ocean by dipping in one foot first, then a leg, then the infant's whole body. In that case, the delightful feel of the water gets the better of fright...
In these pages you will find informative articles and delightful fiction. You'll find fun. You'll find sentiment. In short, you will rediscover an old, old friend.
All the characters are caught up in the delightful game of cuckoldry. The sophisticated ladies of the city are accomplished players, but the country wife. Mistress Margery Pinchwife, is grossly ignorant of the rulies.
Apart from the jocular jottings of Columnist Russell Baker, the New York Times is not noted for its humor. Some delightful deadpan gave a lift to its front page last week, however, when Music Critic Harold Schonberg was, as it were, thrown to the wolves.