Word: dell
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...Anyone who purchased a Dell laptop in the last two years can do the same at www.dellbatteryprogram.com. You will be prompted to enter the product number written on the inside of the battery. McArdle entered his and saw a green check mark indicating his battery had been one of those recalled. He entered his mailing address, phone number and e-mail address, and was issued a shipping order for his free replacement. He was miffed, however, to find out it would take 20 business days for the delivery. In the meantime, the college English professor from Fort Wayne, Ind., will...
...Although millions of batteries are being recalled, only six incidents within the U.S. since April 2004 were part of the lead-up investigation, conducted by Dell and Sony. Dell confirmed that it worked with Sony over the last few months to improve the battery manufacturing process. Because Sony batteries are used by many different laptop manufacturers, the problem could be more widespread. At the moment, Sony is not issuing a recall of the batteries used in its Vaio laptops, but a Sony spokesman says the company will check with other laptop makers to see if there are any other open...
...Richard Shim, a PC industry analyst at IDC, says that the recall itself could be Dell's voluntary response to a well-publicized laptop fire that occurred earlier this summer at a business meeting in Osaka, Japan. Shim says that Dell, hit by bad publicity that could harm consumer sales, took this opportunity to reach out to its customers. "It's part of a long-term strategy to build back the trust of consumers," he says...
...take any incident like that extremely seriously," Dell spokesman Ira Williams says of the Osaka incident. Williams says that Dell's investigation had begun before the incident, and additional data contributed to the recall decision...
...Both Enderle and Shim consider the recall to have been well handled. Shim points to Dell's buoyant stock price as an indicator of public support. Enderle indicates the easy-to-use website as an example of how Dell is "setting a standard for how things should work during a recall...