Word: delle
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Dates: during 1960-1969
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This fusion of books and promotion has attracted more than 40 book companies into the field. Dell Publishing Co., a leader in general paperback sales, three months ago started a new corporate division to handle books for business. Venerable Doubleday & Co. doubled its sales of such books within a year, in 1964 printed 3,000,000 books for 25 corporations. Deepest in the book business is little Benjamin Co., a 20-man organization that distributes the books of 20 publishers, including Pocket Books, Bantam, Golden Press and Simon and Schuster. Headed by former Advertising Executive Roy Benjamin, 48, the company...
...which was overall the best of the three pieces. The Comedy was the closest thing to "Jazz," both musically and choreographically influ-performance. John Lewis's music is heavily influenced by the Jazz style he must use in the Modern Jazz Quartet. The Comedy depicts characters from the Commedia dell'Arte, an improvisational type of popular drama which Lewis believes was to the late seventeenth century as jazz is to the middle twentieth. The ballet was first performed under Lewis's baton in Paris...
Paperback Loophole. Before John Le Carre's The Spy Who Came In from the Cold hit the bestseller lists and stuck, the right to reprint it was worth only $25,000 to Dell Publishing Co. Last month, with Le Carre's ability to sell no longer in doubt, Dell doled out a thumping $400,000 to republish his new spy story, The Looking-Glass War, which will come out in hard cover this fall...
...reprint profits that the old established hard-cover houses cannot possibly match. Over the course of a year, Coward-McCann managed to peddle 250,000 hard-cover copies of Le Carre's Spy, at $4.50 a copy, for a very respectable gross of nearly $1,250,000. But Dell's 750 pocket edition sold 3,000,000 copies in just three weeks-for a gross...
Missing Disciplines. Dell's new hardcover imprint, called Delacorte, lured James Jones away from Scribners, which had published his first four books. Jones's contract assures him $800,000 for rights to his next three books, despite the fact that Jones is only halfway through the first. Dell also signed Irwin Shaw by offering him 100% of the reprint royalties. Pocket Books created Trident Press for the sole purpose of encouraging Harold (The Carpetbaggers) Robbins to go AWOL from Knopf...