Word: delling
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Dates: during 2000-2009
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...Dell does not have an image as an innovator, as competitors like Apple or even Hewlett-Packard do. Do you see green initiatives as a way to differentiate yourself from competitors...
...founder and chairman of his eponymous computer company, Michael Dell changed the way PCs are made and sold. In the past year, though, rivals have gained on him. So this year he's going for a green advantage: he wants to erase some of the environmental cost of running computers by offering a way to neutralize the carbon dioxide emitted by a PC. Dell, 41, spoke with TIME's Bryan Walsh about climate change, the media and small, shiny objects...
...look at the Greenpeace rankings [Dell is tied for first among tech companies], we've been doing a lot in this area. Sometimes innovation is looked at through a fairly narrow lens, in the sense of, O.K., what small, shiny object did you create? That's fine--small, shiny objects are nice--but for us innovation is a bit broader in terms of supply chains and the Internet and all the things we do. The last year was relatively challenging for us, but we still made a few billion dollars. Nothing to be too ashamed about...
...Does Dell need to make essential changes to compete in today's marketplace...
...there's carbon sequestration going on at the Dell home...