Word: delling
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Dates: during 2000-2009
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...know it. The island's nimble manufacturers produce more than two-thirds of the globe's LCD monitors, nearly three out of four notebook PCs, and four-fifths of PDAs. Yet most of this digital gear is made under contracts with big foreign tech companies like HP, Apple and Dell and is resold to consumers carrying those well-known brand names. No longer...
...range of PC gear, limits its branding efforts to PDAs with built-in global-positioning systems. Asustek Computer, which sells notebooks under the Asus name, shuns expensive sports sponsorships and concentrates on advertising in PC specialty magazines to reach a geek audience. "If you compare us with HP and Dell, we still belong to the small potatoes," says Sunny Han, Asustek's marketing director. "We focus on niche marketing, to niche people...
...retreat from the vital U.S. retail market in 1999, Acer has since rebounded to become the No. 5 computer brand in the world. While global PC sales were up 14.7% overall last year, Acer grew at a 34.5% clip, meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn't see a turnaround happening, but Acer has a decent brand that's quite successful in Asia and Europe," says Steven Tseng, an analyst with Yuanta Core Pacific Securities in Taipei. "It's been a remarkable comeback...
...Acer's story is an inspirational one for other Taiwan electronics firms. Its strengths are flexibility and a willingness to buck conventional wisdom. While other PC companies were abandoning traditional sales channels to compete with Dell's Internet-based direct-sales model, Acer stuck with conventional distributors such as Ingram Micro. The strategy allowed Acer to reach larger markets without building a costly direct-sales infrastructure...
Surprisingly, this trio of fine actresses is eclipsed by a bit player, Norma Dell'-Agnese, as a teenage novice on the day she is accepted into the order. An innocent ecstasy suffuses her face as she becomes a "bride of Christ"; she has found release in her surrender to the Saviour's discipline. Her radiance explains the deepest mysteries: God is love, and sisterhood is beautiful. --By Richard Corliss