Word: delling
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Dates: during 2000-2009
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...DELL GOES HOME The top computer maker wants to sell you flat-screen TVs and MP3 players. Should Sony be quaking...
...Dell is approaching its latest challenge with characteristic swagger. Consumer electronics is cutthroat, goes the knock, and selling high-ticket TVs online won't be easy. Shoppers like to see their TVs before buying. "Yeah, I heard that about computers too," says Dell dismissively. As the only computer company to make money for eight straight quarters during the recession, Dell has little time for skeptics who constantly try to paint it as an unimaginative box mover. Three years ago, the company was No. 6 in computers, with a puny 6% share of the U.S. market. Today it leads, with nearly...
...consumer electronics remains Sony, a true innovator. To conquer the consumer market, Dell wants to solve the gadget-compatibility issue and speed the transition to the digital home. So Dell recently--and quietly--began offering basic home installation of computer networks for $119. The Dell.com site, which will be revamped on Oct. 10, even has a search engine to help homeowners locate providers of broadband service, another prerequisite for the coming digital transformation...
...manage all the music, video and digital photos pouring out of new gadgets on the market, the company last week copied its competitors and introduced a Microsoft program, dubbed the Dell Media Experience, that will come preloaded on all new Dell Dimension computers. "In time we hope it will become a central repository for the family," says senior vice president John Medica. For now, at least, the product has one big advantage: it's free...
...Dell denies that his company, born nearly 20 years ago in his University of Texas dorm room, is truly morphing into a consumer-electronics company. He just sees a way to make more money. "I wouldn't say we're going to be Sony," he says coyly. "But look at large markets where products cost more than they should, and it's almost a certainty we'll go into them." So get some popcorn, settle into a recliner and stay tuned for more announcements. --With reporting by Yuki Oda and Toko Sekiguichi/Tokyo