Word: deloach
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Dates: during 1960-1969
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...body of a 34-year-old Negro man was found hanging by the heels Saturday outside an abandoned school house. The police identified the victim as E. C. Deloach, a fork lift operator on the Mobile docks...
...Deloach's body, clad only in shorts and with slight cuts about the head and abdomen, was found hanging by a telephone cable from an eave of the Joshua Barney School, one of several Negro schools closed in the Mobile area this year when Federal courts ordered a speed-up in integration...
Ralph Smith DeLoach, 51, who founded and heads Modern Homes, is a onetime lumberman with a fierce desire to dethrone Walter as king of the shell home business. A tough-talking and frugal Georgian, DeLoach started in 1956, now has 63 offices in 13 states. By carefully watching his costs (on one home he even weighed the nails), he has made his company perhaps the industry's most profitable, came out of 1962 with $22.5 million in sales and $1,700,000 in earnings...
...buyer who has the cash can pay as little as $1,395 for a pure shell or as much as $7,800 for a semi-finished home (he pays some 70% more on the installment plan), can also buy a kit to finish the interior himself. Both Walter and DeLoach are moving toward more "livable" homes that are finished enough to qualify for FHA loans, but shells are still their main business. "We're selling to the bean and potato boy," says DeLoach, "and he's got a yard full of children. These people have to have somewhere...