Word: deloreans
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Dates: during 1980-1989
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...JOHN DELOREAN USED TO TELL people that someday Holly wood would make a movie of his life. It was to be classic American Dream tale of a poor kid who makes good. Thinking about De-Lorean's story, you had to admit that all the ingredients were there for an upbeat flick. A hardened father works on an automobile assembly line in Detroit. His son loves cars but wants more than his dad ever had, So with almost frantic determination, the kid makes his way up through the ranks of his father's company, becoming a major executive sports...
American Express, meanwhile, is advertising in its Christmas catalogue an auto that puts the fictional solid-gold Cadillac to shame-a two-seat DeLorean sports car electroplated in 24-karat gold. Cost: $85,000. A new company founded by former General Motors Executive John DeLorean will build the car in Northern Ireland. Gushes the American Express ad: "The car of the future is so spectacular that it surpasses the imagination...
Shaped like a flying wedge, the DeLorean appears to exceed the 55-m.p.h. speed limit while standing still. It is expected to get 22 m.p.g., about the same as a diesel-powered 1981 Cadillac Brougham. Entry to its luxuriously appointed interior is through gull-wing doors that tilt up instead of swinging out. The 24-karat car will pose some special maintenance problems. Owners wishing to get any dents knocked out will probably have to return the damaged part to the factory, where the bumps will be pounded out and the piece refinished in gold...
Although the DeLorean golden dream machine cannot be delivered until June 1981, seven people have put down the required $10,000 deposit. American Express offers to let customers place the remainder on their credit cards. Drivers who still do not like to think about m.p.g. but are not up to a gold DeLorean might consider the stainless-steel model. It will cost about...