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Word: delphinium (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...many retailers, playing the portal game means paying for high-profile promotions in all the right categories and top placement in search returns. In the case of Proflowers, Web users who enter, say, the flowers category at shopping.yahoo.com or run a keyword search for delphinium at shopping.msn.com might see a colorful ad--maybe a pop-up, maybe just text and a photo--for a specific offer ("One Dozen Roses! $29.99"). All told, Proflowers pays in the low to mid-seven figures for a year's worth of portal ads. Depending on the contract, it might share a piece...

Author: /time Magazine | Title: Web Commerce: Cruising the Online Mall | 3/10/2003 | See Source »

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