Word: delray
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Dates: during 1950-1959
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Telegraphed Gifts. More than 2,000 U.S. drugstores have signed up with Gifts By Wire, Inc. of Delray Beach, Fla. in a new national gift-sending service. Customers pick gifts from a catalogue at retail prices (range $3 to $28.50), pay a telegraph fee and 50? service charge to have the gift wrapped and delivered to the recipient in another city...
...greater difference in styling and price among the '593 than in many a year. Ford Division Boss James 0. Wright said the new Fords "series by series will be cheaper than Chevrolet or Plymouth," even though "prices will be up somewhat." Since Chevrolet has dropped its lowest-priced Delray line and Plymouth has scrapped its rock-bottom Plaza, the lowest-priced Ford Custom 300 is expected to sell for less than any other car of its two major competitors. Ford will also slash prices of its slow-rolling Edsel by "hundreds of dollars...
...fins, a rear window that sweeps around for a panoramic view and a front window that sweeps into the roof. The Chevy is 1 in. longer and 3½ in. wider than the '58, much roomier inside. Another noticeable change: Price. Dumped is the lowest-priced series, the Delray, because it brought in only about 13% of '58 sales; Chevy increased prices of other models as much as $139. Thus, the cheapest Chevy will be $2,041, v. $1,824 last year...
...bought tools and dies. "But," Cole stressed, "that does not mean that we will purchase one pound of productive material to run over those tools and dies." Chevy can scrap its plans as late as next summer, if the small-car market cools. Chevy's dropping of the Delray also gives plenty of room to other companies' low-price cars to scramble for the $1,800-to-$2,000 market...
...Price Class. Plymouth Belvedere, 20.0088 m.p.g.; Plymouth Belvedere, 19.9897; Chevrolet Delray, 20.6441; Ford Fairlane, 19.7775; Ford Custom 6, 20.8870; Chevrolet Bel Air, 18.7284; Chevrolet Impala...