Word: delta
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Dates: during 1980-1989
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...heart of the good news/ bad news campaign that Ronald Reagan is waging against TV. But network people think the President all wrong in asserting that good news makes bad ratings. One of CBS's biggest letter getters last year was a warm, upbeat story about Delta employees' banding together to buy a new 767 for their financially strapped airline. The real argument is about what news is, and who decides...
...take your Datsun when you go to visit Richard Moe, chairman of Delta Rubber Co. in Danielson, Conn. Moe's company makes seals for the ball bearings used in American-made autos, and the Japanese invasion of the U.S. market bothers him. Now he has decided to stop it the only place he can: at the edge of Delta's parking lot. Since Jan. 1, suppliers arriving in Toyotas and their ilk have had to look elsewhere for a space. The only exception: Delta employees who already owned Japanese cars, but no 1983 models, please...
...last straw came when he arrived at a wedding reception last year and found Japanese cars in all the parking places. That helped provoke him to impose the ban. As he puts it, "It's time Americans supported Americans. The job you save may be your own." Delta workers are understandably sympathetic to Moe's logic, so much so that more and more of them are dropping by local showrooms to see what Detroit has to offer. Moe drives a Chevrolet Corvette, but he admits, somewhat sheepishly, to owning a twelve-year-old Sony TV. If it ever...
...frills carriers like People Express (see box) and Southwest Airlines are thriving on the competition by holding down costs, but some other small airlines are being squeezed. Air Florida, which had helped spark an earlier round of discounting, lost $64 million in the first nine months of 1982 after Delta and Eastern began matching the fares on its expanding routes. Says Arthur Bass, chairman of Midway Airlines, a Chicago-based dis counter that earned $4.5 million last year: "With excess capacity, the big airlines are out there to kill someone...
Discounts may shrink as the airlines recover, but bargain fares are likely to remain. "The American consumer is doing to the airlines what he has already done to the auto industry," says Julius Maldutis, an industry analyst at Salomon Brothers. "He buys only at discount." Concedes Delta's Berry: "Discount rates are here to stay, but they must also be realistic." In deed, with a lot more realism and a little more luck, U.S. airlines may finally pull out of their financial nosedive and regain their cruising altitude...