Word: delta
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Dates: during 1980-1989
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...That makes signals like January's drop in the unemployment rate to 10.4% from December's 10.8% particularly encouraging. But far more evidence of a rebound will be needed before airline executives dare to think of breaking out the bubbly. Sighs William Berry, public relations manager for Delta Air Lines, which lost $85.6 million in 1982: "If the economy would make only a modest turnaround, this industry would do just fine...
...discounting has become so frenzied and complex that even mainframe computers have trouble keeping the fares straight. Delta has more than 56,000 separate fares on the 2,700 routes it serves, and is working to untangle that price thicket. Western Air Lines, meanwhile, has simply given up. Chairman Neil Bergt has told ticket agents to match whatever fare a customer claims to be able to get else where, once a computer confirms that such a rate exists...
That goes for airline executives as well as travelers. Passengers, who have been crammed into planes as if they were suitcases, like the extra leg room, wider seats and the 50% increase in overhead storage space. The carriers, which now include TWA, American and Delta, like the new plane's low operating costs. Narrower than the mammoth 747, the 767 carries 210 passengers and is versatile enough to be used for 1,000-mile flights, as well as transcontinental routes. Thanks to new engines and wings, and the use of lighter composite materials, United says that...
Since most airlines do not have the money now to buy the airplanes they need, Boeing is offering some innovative financing. Last month the company announced that Delta Air Lines will lease 33 new 737-200s for 15 years; that will ensure that Boeing can keep production lines warm and the work force in place until orders spring back, and it will enable Delta to start battling those bumblebees more effectively. As part payment, Boeing will take eleven of Delta's surplus Lockheed TriStar wide bodies and try to resell them overseas...
...earthquake tremors if their reservoirs were filled. To avoid that danger, water levels are kept low, even after rainstorms, when dam gates are opened. "We lose a lot of water to the ocean," says Jim Easton, an engineer in the district. In the low-lying Sacramento-San Joaquin Delta, a 1,000-mile system of dikes, made of sand and peat, has been sinking as the peat oxidizes. Six levees have collapsed since 1980, inundating some of the delta islands. The local water districts cannot afford the $1 billion needed to strengthen the system...